Posted on by Stephanie's Corner

The Diary Of A Social Gal ( Part 1)

(Photos Courtesy of Click Images Inc. )

What comes to mind when I think about building an empire?  First and foremost, hard freaking work! Being a #girlboss has it’s ups and downs. Seeing so many young girls thinking that it’s “so easy” to build a brand, build presence, and build your company, always makes me laugh and roll my eyes.

I started SassyGirlPR in 2008.  At first it wasn’t SassyGirlPR it was just me, Stephanie being a freelancer. I wrote for many blogs, many websites, and even did some ghost writing for celebrities and others.  Then of course I started to write my own stuff and have a voice.  My goal when I write, is not to have others know MY opinion, but to THINK about the other side of the story.  Then of course I wrote my first book, “A Bird’s Eye View”  which was a nonfiction book and talked about many topics.  Once I got my feet wet, I guess you can say the rest is history!  I got offered to write for many other sites, one being Blogher. Not only did I write for Blogher and have one of my pieces go viral,
“This Woman Does Not Support The Women’s March” but I was a third-party consultant for them and this is where I got my start with #SocialMediaMarketing –

I did campaigns for JcPenney, American Idol, AT&T, just to name a few.  And I instantly fell in love with the concept and the idea.

Now I started to learn and teach myself all about social media and how to use it to market businesses, books, blogs, etc.  And I have to say, I had very good success at it – I mean, my books and blogs were being read in other countries and it was just amazing on how I connected with so many people.  This by the way, is the purpose of social media: to connect with others on a positive note, not like it is used today to spread hate and misinformation.

In the meantime while all this was going on, I was teaching Preschool, Pre-K and writing toddler programs for schools.  I presented at the NAEYC in 2000 and loved teaching the little ones.  We’ll get into this at another time, but I built my business Sassy Productions Inc,  as a side job, and let me tell you, I tried to incorporate a lot of other businesses, but those failed.  Those failures are what helped me grow, helped me understand business, and helped me become who I am today.  I learned so much from the failed business attempts that is why I took eight years of building SassyGirlPR – now known as Sassy Productions.  I wanted it to work.  I wanted to be my own boss and play by my own rules.

Timing is everything in life, as is having patience.  Life is process for that matter. We learn as we progress.  So today, I not only run a social media marketing company, handle PR relations as well, write blogs, write books, and help other businesses, I did it all on my own terms.

2016 I became an Auntie.  That was the perfect time to step away from teaching and focus on myself and my nephew.  And things have just taken off from there.

So you see, life doesn’t always work out the way you think it will. There will be turns, stops, obstacles, at every corner, but with patience, perseverance and never stopping enthusiasm, you can start to build your own empire- one piece at a time.

Find The Diary of A Social Gal Parts 2 and 3 here:( Friday and Saturday)

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Posted on by Stephanie's Corner

The Release of “Diary Of A Drama Queen”

I’m so excited to announce that February 28th, my upcoming book, “Diary of A Drama Queen,” will be released on Amazon as an eBook.  The paperback will be available on Barnes and Noble dot com in the coming weeks, so you can get the paperback exclusively through me or on my author page on lulu dot com.

I have Meet the Author events coming up- in person and online.  I also will be holding contests and giveaways! It will be a fun next few months.

SO if you don’t follow me on Facebook , Instagram, or GoodReads, you will miss out on the FUN!

 

drama of a diary queen

Posted on by Stephanie's Corner

Why Is It Important To Support My Brand?

When a consumer supports their local business owners, they enjoy the
benefits they can’t possibly get from shopping at national chains.

When you personally know the people behind the business where you’re buying
local products and services, you enjoy a connection you would not
otherwise have. You celebrate their ups and also encourage their downs.
This personal investment isn’t present with a big corporation or chain
store. Local businesses give a community its flavor. My brand is
different from any chain or corporation out there. I know the products
you buy or the services you request on a regular basis and can tailor
those services to make your experience even better.

Being a female entrepreneur, and being passionate about what I do, makes
me want to reach my brand, ideas and products outward to a bigger
audience. I put myself into my work and create something that’s
enjoyable on multiple levels. I want to create a connection with my
audience not only through my podcast, but through my books, my social
media services and the products I will sell. Sassy Productions is owned
and operated by your neighbor! I care about and invest in the
well-being of my community and its future. Local businesses are more
accountable to their local communities and donate more money to
non-profits. Besides having my company and brand donate to local
charities, I also want to be able to reach a greater audience and help
in any way I can through having my brand supported with your help.

This is why this kickstarter is so important to me. It’s more than just
having a dream fulfilled. It’s also being able to reach out and knowing
that small businesses do not always stay small – hence why corporations
are developed through the priceless support of local and small
businesses. We need to make sure we publicize and highlight the
successes of female entrepreneurs. Role models are a motivators and many
women who own a small business, are seeked out by young girls and offer
them mentorship and investment in their ideas. Nothing would make me
happier than to help other women reach their potential too.

Posted on by Stephanie's Corner

Just The Dirt: My Story

I am an author, blogger and private consultant in Digital Marketing and Social Media Marketing. She is the Founder and CEO of Sassy Productions, Inc. a Rockland County Online Social Media, Book writing/publishing and Blogging agency, since 2006. My book, “Hello Love, Where’s Cupid? 2nd Edition was a nominee for Book of the Year, for Writer’s Digest and for The Library Association of Rockland. The book discusses online dating ( the first social media sites) and the downfalls social media has brought to relationships.

I have over 8 years client Digital Marketing and Blogging experience in helping corporations such as JcPenney, American Idol, and AT&T, and countless others use the web to drive online visibility and generate leads that have resulted in new business online. I manage the Social Media Repuation and Digital Marketing Strategy for top clientele of Rockland County businesses. I also have blogged for numerous webistes. I am part of SheKnows Media and part of BNI.

As a Digital Marketing Expert, I have developed and delivered workshops  in the areas of Social Media Marketing through use of Facebook, Twitter, Instagram , Pinterest, and Youtube. I also have given bloggers tips of the trade and has worked with bloggers overseas.

With that inside information as to who I am, I am running a Kickstarter to get backers and supportive pledges to back my brand so I can expand it.

In 2008, my brand, which was named back then, SassygirlPR, was formed. I worked on developing it and molding it for the past nine years.

Today my brand is called, Sassy Productions Inc., and it has expanded and has grown 500%. That’s due to my hard work, perseverance, determination and my ability to grasp creative ideas to turn them into actual products.

This project is a two-fold and it’s one of my best ones to date. To develop a talk show/podcast, where I can take my blogging to a higher level, and also use it to promote other businesses, besides mine, is the ultimate challenge. The second part, besides being able to not only produce another book and be able to have a book tour with the book, tie it in the show, is as awesome as it can get.

To use the rewards I have listed here as a demo as to how my brand can expand is also an additional bonus.

By having you support this project, you support my brand. By you supporting my brand, you help me expand it and have a dream fulfilled. How can it get better than that?

You are the bread and butter of my brand, and that from my very core, I thank you.

You can check out the kickstarter and pledge here: Just The Dirt