When a consumer supports their local business owners, they enjoy the
benefits they can’t possibly get from shopping at national chains.
When you personally know the people behind the business where you’re buying
local products and services, you enjoy a connection you would not
otherwise have. You celebrate their ups and also encourage their downs.
This personal investment isn’t present with a big corporation or chain
store. Local businesses give a community its flavor. My brand is
different from any chain or corporation out there. I know the products
you buy or the services you request on a regular basis and can tailor
those services to make your experience even better.
Being a female entrepreneur, and being passionate about what I do, makes
me want to reach my brand, ideas and products outward to a bigger
audience. I put myself into my work and create something that’s
enjoyable on multiple levels. I want to create a connection with my
audience not only through my podcast, but through my books, my social
media services and the products I will sell. Sassy Productions is owned
and operated by your neighbor! I care about and invest in the
well-being of my community and its future. Local businesses are more
accountable to their local communities and donate more money to
non-profits. Besides having my company and brand donate to local
charities, I also want to be able to reach a greater audience and help
in any way I can through having my brand supported with your help.
This is why this kickstarter is so important to me. It’s more than just
having a dream fulfilled. It’s also being able to reach out and knowing
that small businesses do not always stay small – hence why corporations
are developed through the priceless support of local and small
businesses. We need to make sure we publicize and highlight the
successes of female entrepreneurs. Role models are a motivators and many
women who own a small business, are seeked out by young girls and offer
them mentorship and investment in their ideas. Nothing would make me
happier than to help other women reach their potential too.