Tuesday Tips and Ramblings

Today is the 18th day of the 2022 and I have already gone through a big transformation and tackled countless challenges. If this how the year is going to be, watch out world!

Resistance to change is a fact of life. If you want change to take hold, you must have good boundaries to contain the forces that are working against the effort. At the same time, getting absolutely everyone on board may take forever, and making everyone happy with your decision is highly unlikely anyhow. Always do what’s BEST for you -not what’s best for everyone else. You either will have supporters or those that want to bow out. Those who bow out were never your people anyhow.

I have started the painful process of changing my business and my brand. Yes, it’s painful because you have to go through the process of seeing clients not wanting to be on board with you and you realize that some of them were just using you to their advantage. I also have been told that I “do too many things.”

It’s those people who are closed-minded and blind to innovation. Once things start going well, most folks get comfortable and never look for ways to grow and improve. In business, you need to keep moving to avoid becoming stagnant; innovation is imperative to make your business a success story. It is also important to have resilience, not only to face the challenges ahead, but also be patient when it comes to the overall results that you expect. The saying is true, “Roman was not built in a day.”

My social media company is changing gears. I only want to be seen as a content creator. Not the girl who “posts things” but a girl that creates knock your socks off content and teaches businesses HOW to use social media platforms. First thing I have to do is change the mindset. The next thing is change HOW I can gain clients and show them that I am the solution to their social media chaos. It’s in the change that I can develop a strategy that works for me and also my clients.

The next thing is that I am focusing more on doing podcasts and live shows.
I enjoy it and I have been told by so many people that they not only enjoy my shows, but that I am natural at it. I have been given a gift and a talent and why not take that and make it a major part of my company?

Next, my passion for coffee is what made me in turn add it to my company as a new business. Coffee is my hustle juice – and it is also what keeps so many folks moving. I want to be known for gourmet coffee that you can make at home or in the office. I would love restaurants to also buy it for their customers, but my mail focus is showing everyone that my coffee tastes better than any coffee shop’s.

My website is updated weekly. Here is the link: LINK

Lastly, I have a football project I am working on ( I will release what it is on 2-2-22) and I working on once again, taking my knowledge and love for competition cheer to a completely new level in 2022. (More on that later)

Friends will ask for discount prices. Real friends will pay full price to support your time and work.

Also, to those who look for clients remember this: your best clients and customers will always care more about transformation than price. Appeal to the VALUE hunters not the BARGAIN hunters.

What Businesses Need To Do To Survive The CoronaVirus

In this episode I talk about why Businesses need to be utilizing social media now than ever before, my FREE offer to Businesses until March 31st, my upcoming webinar that I will be doing to help guide businesses with creating creative content for their platforms.

See you Friday for Behind The Scenes: The Diary of A Social Gal. Click here to watch

TO listen to this episode click here  

 

With My Birthday Approaching, Here are 3 Things I Have Learned This Past Year

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Welcome to April, or as I like to call it; the best month ever! Okay, so I am bias to this because my birthday is in this month and it is about 4 days from today. Yippee!

And with my birthday approaching, I started to think about this past year; where I was and where I am heading. If you never read any of my books, then you don’t know that I have had experiences in my life that have been life-changing. Some experiences broke my heart while others just made me stronger and wiser. That’s the thing though, about life- every opportunity, every experience either makes you or breaks you if you let it. And in this past year of my life I have learned some major lessons that I would like to pass on and share with you.

1- There is almost always more than one way to accomplish something. There are always those folks that go for the traditional way, but there are usually multiple alternatives. The alternatives aren’t always better, but some folks don’t even want to know that they exist. You don’t have to do it the way everyone else does. That’s where out of the box thinking comes into play. Some people may be threatened by doing things a different way, but your life shouldn’t be determined by what other people think.

2- Make peace with money. Money doesn’t change people, it unmasks them. There are folks that only care about getting their share of it at whatever the cost. They don’t care about people, they only care about money. I’ve always said that money is evil because it makes people do things that they shouldn’t do just for a piece of it. By all means, make your money, but create your own definition of success when it comes to money. Don’t let it rule your life!

3- Love the process. Everything in life is a process. Everything that you do should largely be about the process, not the outcome. Memories are made because we see every moment of life as a gift. Not everything is going to happen for you overnight. Clients of mine sometimes drive me crazy with this one because they think social media is going to get them success overnight and it NEVER does! Same can be said for relationships. People rush the process of getting to know someone. They focus on that “happy ever after” instead of the “once upon a time.” Every friendship, every romance, every business relationship is a process. When getting started, just get started. Enjoy the process.

Life isn’t perfect and sometimes things will happen that are horrible, but if you remember that everything happens for a reason, it’ll give you a sense of hope. And there’s always hope. To be hopeful is to look on the future positively, to see opportunity in challenges. It’s looking at life as the glass half full rather than the glass half empty. Life is hard and will kick you in the butt if you let it. But hope gives you the strength to keep going. Hope is that voice inside that says, “Yes, you can.” And when you believe that, anything truly is possible.

Stop Trusting Viral Videos

 

You go on Facebook or Twitter and there you see a video of folks involved in some type of dispute.

You are automatically outraged! How could this be happening? You comment on every news media outlet on social media and you post it to your own profile.

Guess what?

You are part of the problem that is happening on social media platforms everywhere; you are judging based on ONE VIDEO you saw without seeing the entire incident!

The parts of the video that seem to ALWAYS be posted are the parts that are the “juicy” details that the media knows will have outrage follow.

When multiple videos present multiple possible truths, which one is to be believed? This is the question most don’t ask themselves BEFORE they judge a video. When do they ask this? Most ask this once they realize that they are being duped by the mass media for a reaction that fits their agenda.

Not only this, but on social media it’s so easy to do two things: 1) Lie and 2) Be anonymous. This can especially be done on Twitter. Twitter today has turned into a place you go when you just need to know the gossip and only do it with folks who believe the same as you do. When you find an “outsider” you attack. This is just what the mass media loves and wants. They love tweets from folks who fit their agenda. Right now they love folks who are against the President and all those people who are for him. He is the enemy and they are fighting this battle with their pose on Twitter. When will these folks realize that this can quickly turn against them?

I was ecstatic to see that Twitter suspended the account of the person who started the latest viral lie. But that doesn’t stop these folks because just as quick as they are to get suspended, they can turn around and create a new account. I have said this many times on my radio show, and I probably will say it a million times more; social media was NOT designed for political conversations nor is it the place where folks should be getting their news from. With so many bloggers who have an ax to grind, and folks who believe anything that they are selling, the internet has made it difficult to understand what it true and what is false.

The add the point, on Facebook this week, a woman created a post saying that a certain number of kids went home cancer free, and she wanted folks to share it so she did what you are “supposed to” do, she said, “ I bet you won’t share this!” Boom- over 1 million folks shared it WITHOUT researching just how true the post actually was/is. I can tell you that if kids who had cancer went home cancer free, and it was a huge number, the mass media would cover it. That is a heartwarming story and they do still cover those, especially on social media.

In closing, I will just give this advice to all who are on social media: 1) Be careful what you write and put out there. It can always come back to bite you later. 2) When mixing personal with business, be smart about it. This means not to incorporate politics and religion as those 2 topics can wipe out half your clientele. And finally, 3) Look at social media more as an investment, not just an activity. (Especially if you are a brand or business)

If You Use Social Media, Then You Need To Read This- Now.

Thanks to social media, our lives will never be the same again. Period. Ten years ago, no one knew what the phrase “social media” was, let alone how it would impact our lives. So with the growth of social media came the growth of people saying whatever popped into their heads at a moment’s notice. No one thought about what they typed, they just typed it and sent it out there into cyberspace, hoping that they would get someone’s attention. Well, it worked. They not only got attention, they now have gotten themselves into a dilemma. In other words, people are getting into trouble at a recording setting pace just by what they post on Facebook and Twitter.

In some studies it is suggested that more than 90% look at a prospective employee’s social media accounts before making a final hiring decision. Which means that the line drawn between either getting the job or not getting the job can all come down to what you post or tweet.

One applicant found himself out of the running for the job he applied for because after he joined the group, “I shouldn’t have to press one for English,” on Facebook, his would-be employer branded him as a racist. Another Facebook story is a man who was tagged as someone with, “the potential for violent behavior” because there was a picture of him holding a gun.

A 22-year-old North Carolina waitress blasted two customers over Facebook for stiffing her on the tip and keeping her late. She also took the time to mention her workplace by name. She was fired for breaking a rule about disparaging customers.

And that is not the only thing that can go wrong while using social media.

There was a person who was looking for work who was flagged for “illegal activity” after putting an advertisement on Craigslist look for the drug Oxycontin.

Then there was a woman who had been living off of disability insurance for depression since 2008. But when the Canadian insurance company making the payments, got into her Facebook page, they saw her “relaxing at the beach, hanging out at a Chippendale’s-style club, and generally having a lot of fun.” She immediately lost her insurance benefits.

The only one that has the power on your profile or your page is you. Its a sure thing that people who have gotten fired, not recruited or even hired didn’t think their social media sites would be the reason, but it seems to be the trend. Nobody thinks before their tweet or post- they just tweet and post.

Then there were stories brewing that would-be employers are asking potential employee’s for their emails/passwords combos to their social networking sites.

I just love the hypocrisy of people today.

On one hand you have people who cry that their privacy is being compromised due to Google and due to their online activity, while on the other hand these same people are posting/tweeting information that they shouldn’t. You can’t claim you are a victim when you are the one putting yourself out there.

These people cry foul but yet haven’t changed their online behaviors. . Since there are no true boundary lines drawn as of yet on these social media sites, there are always going to be situations that people and even professionals are going to find themselves in. If we can cut down on the negative uses and abuses of social media we can then start to use social media for what it’s pure intention is: to network, keep in touch with friends and family as well as meet new people. The only way we can curb the negative, such as cyber bullying and just plain stupidity is to force people to think before they post or tweet since our employer’s will be checking in on us from time to time. Cyber bullying would be a thing of the past instead of our future.

The thing that people don’t realize is that what you post or tweet most certianly reflects your employer, your friends and your family. Social media has in turn made everyone lose their common sense, manners, and we somehow have forgotten how to respect each others opinion. We instead mock people, call them outlandish names and intimidate them. Some people decide to unfriend a person in real life as well as online simply because we don’t have the tolerance to accept the fact that everyone is entitled to their opinion. It’s like I have always said to kids when I was a teacher, “ You don’t have to like everyone, but you do have to respect everyone.”

The best advice I can give everyone is this: If you aren’t going to say exactly what you are typing in public or to someone’s face, don’t post it or tweet it. Don’t become a social media troll. Plus, we don’t need to know what you are doing at every freaking minute of the day. Yes, your kid is cute but I don’t need to know that he or she is potty training. I don’t care if you are going to workout, get coffee, go to the laundrymat, etc. What you are in turn doing by letting everyone know where you are and what you are doing, is being open for robbery, theft, or even personal harm. You really don’t know who is “spying” on your page. This goes for when people “check-in” to places. But the personal level of stuff, let me just say that 90% of court cases have Facebook listed as evidence in them. Let’s make social media a place where we show respect, kindness and joy. Remember, there’s a difference between fact and opinion. Your opinion is not a fact. Let’s stop attacking people and using it to incite violence.

Dirty laundry belongs in a basket, not posted on the Internet. Just because it pops into your head doesn’t mean you need to post it.

It’s really that simple. Or is it?

Don’t Do These 4 Things If You Want Your Business To Grow

In business, as in life, some of the best advice I learned early on was not to try to be all things to all people, because it typically means you are only trying to please everyone, but yourself.  Most of the time we  jeopardize our true strength to focus on what we may not be successful at and create overall pressures for ourselves, our budget, and our company as a whole.  We tend to not focus on the tasks at hand, and place our focus on things that are not going to help in making our business better, but weaker. I have seen a number of very smart people get into business only to ultimately fail because they didn’t look at their business through the eyes of how to have success, but instead focused solely on having the “build it and they will come” mentality.

The first thing I have seen business owners do that will not help their business grow is take things personally when things don’t go their way.  What I mean by this is simply this; they think the world is out to want them fail.  That couldn’t be further from the truth! The world is not out to get you. The world wants you to succeed.  The saying, “It’s business, not personal,” strikes a cord with me. If business is going to continue, someone has to be held accountable. The purpose of business is to make a profit, change the world, let your voice be heard, and that other things, such as personal feelings, must not be allowed to prevent this.  Now, that doesn’t mean you can’t develop personal relationships with co-workers, team members, clients, etc. It just means that you can’t let that fog your brain when you need to make an important decision about your brand.

The second thing I have seen business owners do that will not help their business grow is that they don’t take their bills seriously and they are always looking to save money, by cutting corners. First off, the saying, “You need to spend money to make money,” is true to its core. You can’t expect to make money when you are afraid to take risks. You need to market yourself and your brand. You need office supplies. You need money for insurance, rent, stamps, staff, etc.  Cutting corners and trying to save a buck or two, usually never works out. (This depends on the corners you are trying to cut. There is a thing called the Internet that can help you save time and possibly money. But use it wisely.)   There are the companies that don’t understand that when you hire someone to help you succeed, or purchase a different service, you are paying for that service.  Therefore, you need to treat every invoice as you would want your customers to treat your invoices. You have to remember that everyone has bills to pay, not just you. Always pay your invoices on time.  When you don’t, that is a reflection on you and your character, not the company’s.(From which you are paying)

Thirdly, it takes a combination of strategic planning and creative thinking to ensure that a brand or business is successful. Going into a business without a plan is never a smart move.  I wouldn’t want to start a business if I didn’t know if I had opportunities for it to grow, how long it will take to get it off the ground, and what effort and amount of energy I need to put into the business for it to grow.  A lot of times people don’t realize that the location, location, location,  of your business is going to have the most effect on if you are going to succeed or fail.   For example, opening a deli on a street with no foot traffic isn’t a good idea.  But at the same time, today, social media is the only thing that is going to either make you or break you.  And most companies hire “big” name companies that whisk them off their feet to handle their social media instead of hiring local social media experts to handle the gig. If you don’t hire the right people to help spread the word on your brand, you mostly are heading for failure. And not to mention, you are headed for sleepless nights!

Finally, the most important thing NOT to do, is to give up on your business too early. In today’s world, everyone wants instant gratification. But with patience, perseverance and determination, you can have your business grow.  Remember, Facebook wasn’t making any money for a very long time, and it was considered a billion dollar business. Stick to the fundamentals.  Good things, sometimes, take time.

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