Today is the 18th day of the 2022 and I have already gone through a big transformation and tackled countless challenges. If this how the year is going to be, watch out world!
Resistance to change is a fact of life. If you want change to take hold, you must have good boundaries to contain the forces that are working against the effort. At the same time, getting absolutely everyone on board may take forever, and making everyone happy with your decision is highly unlikely anyhow. Always do what’s BEST for you -not what’s best for everyone else. You either will have supporters or those that want to bow out. Those who bow out were never your people anyhow.
I have started the painful process of changing my business and my brand. Yes, it’s painful because you have to go through the process of seeing clients not wanting to be on board with you and you realize that some of them were just using you to their advantage. I also have been told that I “do too many things.”
It’s those people who are closed-minded and blind to innovation. Once things start going well, most folks get comfortable and never look for ways to grow and improve. In business, you need to keep moving to avoid becoming stagnant; innovation is imperative to make your business a success story. It is also important to have resilience, not only to face the challenges ahead, but also be patient when it comes to the overall results that you expect. The saying is true, “Roman was not built in a day.”
My social media company is changing gears. I only want to be seen as a content creator. Not the girl who “posts things” but a girl that creates knock your socks off content and teaches businesses HOW to use social media platforms. First thing I have to do is change the mindset. The next thing is change HOW I can gain clients and show them that I am the solution to their social media chaos. It’s in the change that I can develop a strategy that works for me and also my clients.
The next thing is that I am focusing more on doing podcasts and live shows.
I enjoy it and I have been told by so many people that they not only enjoy my shows, but that I am natural at it. I have been given a gift and a talent and why not take that and make it a major part of my company?
Next, my passion for coffee is what made me in turn add it to my company as a new business. Coffee is my hustle juice – and it is also what keeps so many folks moving. I want to be known for gourmet coffee that you can make at home or in the office. I would love restaurants to also buy it for their customers, but my mail focus is showing everyone that my coffee tastes better than any coffee shop’s.
My website is updated weekly. Here is the link: LINK
Lastly, I have a football project I am working on ( I will release what it is on 2-2-22) and I working on once again, taking my knowledge and love for competition cheer to a completely new level in 2022. (More on that later)
Friends will ask for discount prices. Real friends will pay full price to support your time and work.
Also, to those who look for clients remember this: your best clients and customers will always care more about transformation than price. Appeal to the VALUE hunters not the BARGAIN hunters.