The Diary Of A Social Gal ( Part 1)

(Photos Courtesy of Click Images Inc. )

What comes to mind when I think about building an empire?  First and foremost, hard freaking work! Being a #girlboss has it’s ups and downs. Seeing so many young girls thinking that it’s “so easy” to build a brand, build presence, and build your company, always makes me laugh and roll my eyes.

I started SassyGirlPR in 2008.  At first it wasn’t SassyGirlPR it was just me, Stephanie being a freelancer. I wrote for many blogs, many websites, and even did some ghost writing for celebrities and others.  Then of course I started to write my own stuff and have a voice.  My goal when I write, is not to have others know MY opinion, but to THINK about the other side of the story.  Then of course I wrote my first book, “A Bird’s Eye View”  which was a nonfiction book and talked about many topics.  Once I got my feet wet, I guess you can say the rest is history!  I got offered to write for many other sites, one being Blogher. Not only did I write for Blogher and have one of my pieces go viral,
“This Woman Does Not Support The Women’s March” but I was a third-party consultant for them and this is where I got my start with #SocialMediaMarketing –

I did campaigns for JcPenney, American Idol, AT&T, just to name a few.  And I instantly fell in love with the concept and the idea.

Now I started to learn and teach myself all about social media and how to use it to market businesses, books, blogs, etc.  And I have to say, I had very good success at it – I mean, my books and blogs were being read in other countries and it was just amazing on how I connected with so many people.  This by the way, is the purpose of social media: to connect with others on a positive note, not like it is used today to spread hate and misinformation.

In the meantime while all this was going on, I was teaching Preschool, Pre-K and writing toddler programs for schools.  I presented at the NAEYC in 2000 and loved teaching the little ones.  We’ll get into this at another time, but I built my business Sassy Productions Inc,  as a side job, and let me tell you, I tried to incorporate a lot of other businesses, but those failed.  Those failures are what helped me grow, helped me understand business, and helped me become who I am today.  I learned so much from the failed business attempts that is why I took eight years of building SassyGirlPR – now known as Sassy Productions.  I wanted it to work.  I wanted to be my own boss and play by my own rules.

Timing is everything in life, as is having patience.  Life is process for that matter. We learn as we progress.  So today, I not only run a social media marketing company, handle PR relations as well, write blogs, write books, and help other businesses, I did it all on my own terms.

2016 I became an Auntie.  That was the perfect time to step away from teaching and focus on myself and my nephew.  And things have just taken off from there.

So you see, life doesn’t always work out the way you think it will. There will be turns, stops, obstacles, at every corner, but with patience, perseverance and never stopping enthusiasm, you can start to build your own empire- one piece at a time.

Find The Diary of A Social Gal Parts 2 and 3 here:( Friday and Saturday)

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Girls In Their 20s vs Women In Their 40s

When I check social media every day, it’s amazing how these 20 -something girls think that are such “hot stuff.” I really don’t make that much about it until they start messing with me – then I have to put them in their place. First off, this whole thing that women are “supposed” to support other women “just because” we’re women is the most ridiculous thing I have ever heard of- you don’t see men supporting other men “Just because” you see men competing against other men and rightfully so.

So what does a 40 year old woman have that a 20 year old girl doesn’t? Well for starters, experience thank you.

1- Girls in their twenties don’t know how to fully love themselves- every inch of their bodies. I would have avoided many of the decisions that I made in my life if I truly just accepted who I was when I was twenty. Most girls want that “perfect” body. There is NO such thing as to having the perfect body, no matter what Victoria’s Secret or Vogue may tell you. You should embrace who you are inside and out.

2- Girls in their twenties are far from being authentic. It’s all about fitting in, instead of standing out. Stop comparing your life to someone’s else life you see on Instagram, Facebook, Twitter… etc. Be real. Be you. You are worth it – just like everyone else you see. Don’t let what others are doing online, bring you down or your self-worth. No one gets to tell you what your value is- You know your worth when you stop giving discounts.

3- Sex. Sorry girls, but forty year old women have been “around the block” so to say. First all of, older women don’t just “hook up” with guys like girls in their twenties who are hooking up left and right these days. When we do “hook up” we do that because we feel close to the guy we are with. 40 year old women can completely let them self go physically- we don’t care about anything else and are more prone to trying new things since we are already secure with our bodies and not insecure like 20 year old girls are. We also know what we like, how to orgasm, and how to satisfy our partners, where as a twenty year old has no clue. ( https://amzn.to/2I6xN8c) – Chapter 13 FYI

4- Learn to live in the moment. If you master this when you are young, you will appreciate life much more through every single stage of it. Also, It’s not your job to make everyone else happy. And even if you do so, that doesn’t mean you’ll be happy. Life is short. Women in their forties know this. We don’t give a flying F- if you aren’t happy with our choices. We do what we know is going to make us happy- not others.

5-Life is not like football. Stop trying to “score points” with every opportunity. To win in life is to overcome every obstacle that life throws at you. No one dies counting how many “touchdowns” they scored and compares that to someone else’s “score total” – In the end that doesn’t matter.

6- Life is not like baseball. Don’t give people 3 times to hurt you, they lie to you once, that should be it. They are showing you who they are, and that is a person who doesn’t respect you enough to tell you the truth. Twenty-somethings give people way too many chances.

7- You don’t DESERVE things you EARN things. Stop thinking that everyone “owes” you something! Excuse me girl, but no one owes you a damn thing! You want that guy- go get him. You want that job- work for it. You want that car- buy it…. And so forth. Skip half the parties you go to, if you work, at something, you will become better at it.

8- Stick to the original plan. Don’t let anyone talk you out of it. What ever you choose to be; be. Just because someone else has an “idea” of what you should do with your life, doesn’t mean you have to follow “their” plan. It’s your life, so live it and to the best of your ability. Stop blaming everyone else for your problems and giving excuses as to why you can’t do something or why something didn’t work out. Stop asking for permission. Forty year old women KNOW this.

9- Twenty year old girls don’t know how to have an ACTUAL conversation! Put down your damn phone! Forty year old women have such better social skills than you simply because we weren’t born with cell phones, social media and that has taken the skill of communication to an entire new level. Learn how to talk to others in person. Get off dating apps, social media apps, and get into the real world and start talking to others. Not only are you going to find out more about others, you will also find out more about yourself. And in the business world, you are going to have to talk to others face to face. A screen isn’t going to do.

10- Finally, alcohol is like cancer for your body. Twenty-somethings always feel the need to “get drunk” or “get high” at parties, when things are tough, etc. Forty year old women know that if we need to get high – we get high on life. Yes, we have an occasional drink from time to time, but we don’t rely on alcohol, basically because we don’t have time to stay in bed with a hangover or frankly want one. (Let the beer vs wine debate begin)

Age will happen whether you’re afraid of it or not, so get living! I don’t believe in age, I believe in energy. Stop telling older women that they are “too old” – remember, one day, the roles will reverse. Karma has a way of sneaking up on you.

The Time I Dated A Calvin Klein Model

So, back when I was 24 years old, I dated this guy who was a Calvin Klein model off and on for about a year.   At first I thought it was pretty neat. But as the year went on I knew that I made a huge mistake.  Oh yeah, sure he was what we would call, “hot,” but I learned very quickly that looks on the outside are not a mirror to how someone is on the inside.  That’s why every time I see guys on the internet or hear how much athletes want to date models, I cringe. (Then I roll my eyes)

Our society STILL focuses way too much on a person’s outside rather than on a person’s inner beauty.  Inner beauty, especially to me, is the most important thing I look for in a guy.  Yes,  that physical spark is needed,  but looks are so overrated.

That Calvin Klein model  may have been “arm candy” but inside he was colder than ice. (Is that even possible?)  He cared about money, cars, materialistic stuff and but he didn’t care about how I felt, what I wanted, he had zero compassion about others, and I was so worried that he wouldn’t “love me” based on who I was, that I had to pretend I was someone I wasn’t.   I can also point out that the other models were just as narcissistic, selfish, greedy, and flat out rude as he was.

It was from this that I learned never to base dating a guy on how he looked but rather than to base it on how he treated me and how he also treated others.  A person’s personality, their compassion for others, and how they aren’t afraid to be themselves as well as not making me feel as if I can’t be myself, are the ways I now measure men.  Of course, I would be lying if I didn’t say that sparks that are driven from physical looks are necessary, but it’s not how I make a decision anymore.

It’s also important to note that I want to date a man who accept me for who I am, support my dreams as I support his, and build me up to be a better person each and every day.  I just don’t want to date simply to date. Another reason why so many relationships fail is because so many people do this; they date to just date instead of dating for a relationship.

Closing, we need to stop judging others based on the outer shell of a person. The saying, “Don’t judge a book by it’s cover,”  is so true. Why be so shallow?  Dating is challenging to begin with, adding extra pressure to yourself and another person is stupid. Beauty can be intoxicating, but it’s also very misleading. And in this Instagram world with so many damn filters, why are we so obsessed with fake and not being real?

Yes,  outer attraction matters but in today’s crazy world it shouldn’t matter that much. Don’t get caught up in the  Instagram perfection of physical beauty that will quickly fade back once the filters are gone. If you lead with your soul, you’re more likely to find yourself in a committed, lasting relationship.